Creator's guide to voting content
Creators have a unique power to reach audiences with timely voting information, but voting content works best when it feels authentic to the creator and useful to their audience.
Based on what we’ve seen across recent creator content, here are a few things to keep in mind when planning your next voting push.
Lead with the action
Don’t make people wait until the end of a video or post to figure out what you want them to do.
Put the CTA up front and make the purpose of the content immediately clear.
For example:
“If you’re voting in [state] this November, your voter registration deadline is coming up. Go double check your registration so you know you’re all set.”
The rest of the content can then provide context, personality, or additional information.
Make the action obvious
If the goal is to drive people to a link, give them multiple opportunities to find it.
Depending on the platform, consider:
- Putting the link in the creator’s bio
- Including the URL in the caption
- Putting the URL on screen in video content
- Telling viewers exactly where to find the link
The easier it is to find the next step, the less work the audience has to do.
Explain how easy it is
People may be interested in taking an action but still hesitate if they aren’t sure what the process involves.
Creators can reduce that friction by walking their audience through what will happen.
For example:
“It takes about two minutes. Click the link in my bio, enter your information, and you’ll be able to see whether you’re registered and whether your information is up to date.”
A quick explanation can make an unfamiliar action feel much more manageable.
Bookend the CTA
Try putting the CTA at both the beginning and end of the content.
At the beginning: Tell people what you want them to do and why.
In the middle: Let the creator make the content their own.
At the end: Reinforce the action and remind people where to go.
This gives the content a clear purpose from the start while keeping the CTA fresh when someone finishes watching.
Keep a consistent drumbeat
Voting content doesn’t have to be a one-time post.
A consistent stream of voting-related content can make civic participation feel like a natural part of a creator’s existing content rather than a one-off campaign.
That might include a mix of:
- Regular feed posts
- Stories
- Direct voting content
- Election-related content
- Timely reminders
- Links in bio
The goal is to create multiple opportunities for an audience to encounter and act on useful voting information.
Make it relevant to the audience
Generic voting content can sometimes feel disconnected from what a creator normally talks about.
Timely, audience-specific information can provide a more natural entry point.
For example, a creator with a large audience in one state might highlight an upcoming deadline or voting milestone that is specifically relevant to that audience.
Think “What does my audience need to know right now?” rather than simply “What voting content should I post?”
Let creators be creators
The strongest creator content generally feels like something the creator would have made anyway.
Rather than giving creators a rigid script, give them:
- The key information
- The action you want to highlight
- The relevant deadline or timing
- The link
- Any important details they need to communicate
Then give them room to explain the information in their own voice.
A simple formula
A useful structure for voting content is:
Hook → CTA → Creator content → CTA
Hook: Grab attention with something relevant to the audience.
CTA: Tell people exactly what you want them to do.
Creator content: Let the creator provide context, personality, or their own perspective.
CTA: Reinforce the action and tell people where to go.
For example:
Hook: “If you’re voting this November, there’s something you should check before you do anything else.”
CTA: “Double check your voter registration before your state’s deadline. You can find the link in my bio.”
Creator content: [Creator’s usual content, story, commentary, or explanation]
CTA: “Seriously, go check your registration. It only takes a couple of minutes. Link in my bio.”
One final thought: authenticity matters
What works will vary by creator, audience, platform, and type of content. A CTA that feels natural for one creator may feel completely out of place for another.
The goal isn’t to make every creator produce the same voting post. It’s to give them the information and tools they need to make voting content that feels timely, useful, and authentically theirs.