VoteAmerica creative checklist
Before you publish, ask yourself:
Message
☐ Does this piece have one clear call to action?
☐ Am I linking to the right VoteAmerica tool for this point in the election cycle?
☐ Have I explained why someone should take action today?
☐ Did I include the date of the election?
Clarity
☐ Is it obvious what someone should do next?
☐ Have I made voting feel simple and achievable?
Tone
☐ Is my message helpful, positive, and encouraging?
☐ Am I helping people instead of pressuring them?
Accuracy
☐ Does my link go to the correct VoteAmerica tool?
☐ Have I checked that any dates, deadlines, or state-specific information are accurate?
Remember
When in doubt:
- Use Verify as your call to action.
- Focus on one action per piece of content.
- Help people understand where, when, and how to vote.